Brand Safety & Control

SMARTVETO™

Approve, comment on, or reject your media in the heat of the event. The ultimate safeguard for your brand image and that of your partners.

The challenge: urgency versus compliance.

At a major event, publishing a non-compliant image (wrong sponsor, visible technical secret) is a critical risk. But approvals via email or WhatsApp create bottlenecks that kill responsiveness.

Hybrid approach

SmartVeto™ adapts to your production philosophy. Choose between the "Silence means consent" for fast-moving organizational workflows, or "Manual Approval" for teams that require total control before any release.

Direct dialogue with the field.

Stop wasting time with vague back-and-forth. Place a precise veto on a media item, add a clear comment, and the editor or photographer receives the instruction instantly in their interface.

Three pillars to never slow down.

Responsiveness

Real-time notifications

As soon as a media item is uploaded to the Hub, the designated approvers receive an alert so they can act immediately.

Precision

Time-stamped notes

If the item is rejected, comment directly on the video timeline or photo to guide the post-production teams.

Autonomy

Auto-approval

Set a deadline (e.g. 2 hours). If no action is taken by the partner, the media is automatically released for distribution.

Use case: a high-pressure stage finish

An incredible video arrives from the field, but confidential equipment is visible on screen.

The SmartVeto workflow:

The technical manager receives the alert on their smartphone, reviews the footage, and places a VETO at 00:45 with the note: "Cut this shot, confidential part". The media agency corrects it instantly and pushes the approved version to TV channels. Total time: less than 15 minutes.